“What will be the most important issue, whether it be an opportunity or a threat, in the direct selling industry that will need a closer focus Next Year?” was the question.
The year draws to an end. So, it would be interesting to hear from some of the prominent persons of the direct selling community what they see coming in 2016.
Anders Berglund, Chairman and Executive Director of Direct Selling Sweden:
“I have always said that we shall only talk about what we are. Lately I have frequently been forced to explain what we are not. Our focus for 2016 is thus to positively describe our industry. We have updated the association’s Facebook and website to welcome not only our own people but also external stakeholders. We can be proud of our industry. Our lead words for 2016 are communication, interaction, community and pride. Our presence on social media shall be interactive and create pride and demonstrate that our industry consists of enthusiastic, hardworking and proud ordinary people.”
Anders Berglund, Chairman and Executive Director of Direct Selling Sweden