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Seldia Gudelines on Nutrition and Health Claims

“In the EU, any marketing material shall be compliant with European Union (EU) rules on nutrition and health claims in connection with marketing of functional food, food supplements and food for specific groups. Non-compliant and therefore illegal marketing material has a negative impact on the image of direct selling. In order to increase the awareness of the EU rules and to help promote good practices that ensure compliance with such EU rules, Seldia has issued the following guidelines on the EU laws on Nutrition & Health Claims.”

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